Developers  Copyright © 2011 Up&Atom! Digital, LLC. All rights reserved. Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. Video games & apps for the things you love to do. Up&Atom! Digital a hybrid publisher. Up&Atom! Digital has developed a new innovative development, publishing and distribution model. It is a cross between traditional software publishing and self publishing.  This hybrid utilizes all of the positive attributes of the traditional publisher/developer relationship, the advantages of digital distribution, social networking/viral marketing and strategic partnerships with brands and media companies to create the greatest potential opportunity for product success.  These strategic partnerships provide significant marketing and media exposure to an audience of over 100 million potential customers via print, television and online advertising. Digital Distribution Digital distribution has given independent developers the ability to self-publish their software products.  There are hundreds of thousands of digitally distributed products available to consumers. At the Apple App store alone there are currently 208,000 Apps developed for the iPhone, iPod Touch and iPad.  Add the software for other mobile media devices, portable gaming devices, online gaming for PC and gaming consoles, social gaming and other digital distribution enabled devices and there is virtually a sea of millions of product choices for consumers.  It’s easy to get lost in this sea of Products Through our publishing and own independent developer experience, we know how difficult it is to get consumers to purchase products.  Sure, digital distribution makes it relatively simple to put a masterpiece out into the marketplace but very few products end up being commercial successes. The reality is that without extensive marketing most titles only sell a few thousand copies. Other than the pride that comes from creating a new game or app, there is not much to show financially.  The odds are against recuperating the time, effort or expense that an independent developer puts into a product.  The key to success is to raise above the sea of products.  How do we raise above the crowded sea? Traditional publishers  invest heavily in marketing their name brand, games and apps.  Consumers will purchase the products and name brands that they recognize.  There are hundreds of companies out there that offer a myriad of  products and services that will help increase product exposure to consumers in order to  get buyers to notice products and make a purchase.  This comes at a significant cost that is unaffordable to many Independent developers.  Up&Atom! Digital is developing strategic partnerships with media companies and their brands to create significant marketing and exposure for our products through targeted advertising and promotion. It’s about driving users to purchase our products via digital distribution points like the App Store. With over 208,000(and growing daily) apps available to consumers, the only way to get noticed is to target potential customers via print, TV, social networking and online to  bring them not just to the store but directly to purchase our games or apps. Our unique model  gives independent developers, brands and media companies the ability to leverage their assets and strengths into a winning cooperative venture where everyone has an opportunity participate in a financially successful video game or app. Independent developers, are you and your team ready to partner with us on this new venture?  We are looking to partner with innovative independent developers to create and publish the next wave of seriously successful games and apps. We are currently looking for games and app titles that can be digitally distributed for online, mobile, portable, console and PC.  Call or drop us an email to start a conversation today.